Platforms:
Instagram, Facebook, Youtube
Clients :
Baros Surgery / Apollo Bariatrics
Location :
Chennai, Tamilnadu
Industry:
Healthcare, Bariatric Surgery
What we did?
- We leveraged Dr. Raj Palaniappan’s established medical authority to build a trust-driven content strategy. By centering the narrative on his expertise to educate viewers about bariatric surgery and nutrition, we humanized the medical process and connected deeply with patients.
- Our team established a premium, clinical design aesthetic that perfectly aligns with Apollo’s high standards. This visual consistency built such strong trust that the client entrusted us with all brand commercials, ensuring a unified professional look across every digital touchpoint.
- We implemented a high-efficiency video strategy, producing just four high-value reels per month to maximize impact. This focused approach generated a consistent organic reach of over 50,000 monthly, proving that targeted, educational content outperforms high-volume, generic posting in healthcare.
- By strictly targeting specific demographics interested in weight management, we grew a qualified community of over 3,000 followers across platforms. This growth represented a genuine audience of potential patients actively seeking surgical solutions, rather than just random, unengaged social media users.
Customer Reviews
“The team perfectly understands the nuances of medical marketing. Their design aesthetic is top-notch, which is why I trust them with all my commercials. Achieving 50k reach with just a few reels shows they know exactly how to target the right patients.”
— Dr. Raj Palaniappan, Baros Surgery