Completion Date :
September, 2024
Clients :
The Old Mirchi Biriyani
Location :
Chennai, Tamilnadu
Industry:
South Indian Cuisine
What we did?
- We designed a menu that visually translates the brand's "Spice & Heritage" identity. By using rustic textures and fiery color palettes, we created a layout that immediately communicates the authentic heat and traditional Hyderabadi roots of their cuisine to the customer.
- Our team organized the menu hierarchy to spotlight high-margin signature items like the "Fire Biryani" and "Andhra Chilli Chicken." We used distinct visual cues and borders to draw the diner's eye instantly to these bestsellers, effectively influencing ordering behavior.
- We incorporated high-definition, appetizing imagery of key dishes to trigger hunger cues. The layout balanced these rich visuals with ample white space and clear typography, ensuring the menu remained easy to read even during peak, fast-paced dining hours.
- To enhance the dining experience, we categorized items by spice level and protein type (Chicken, Mutton, Veg). This intuitive navigation reduced decision fatigue for customers, allowing them to quickly find their preferred "dum" style or starter without confusion.
Customer Reviews
“The new menu design matches the fire in our food! The layout pushes our specialities like the Fire Biryani perfectly. Customers spend less time confused and more time ordering the big-ticket items we want them to try. It looks professional yet authentically traditional.”
— Manager, The Old Mirchi Biriyani